We 'control the controllables' of marketing to optimize response to acquisition efforts: cost of acquisition, cost of a dollar revenue and profitability...minimizing risk and increasing predictability.
Strategic Planning - Data Processing - Predictive Modeling and Segmentation - Evaluation Research
rigorous evaluation research specifies the intended and unintended impacts of each media channel campaign in quantified terms - eliminating guess work
modern data processing and hard-nosed insistence on meaningful data content enables statistical pattern detection that we prove is effective.
Do you know your costs per acquisition for every marketing channel?
Can you accurately forecast the return of a dollar spent on each channel?
Are you just going through the motions without insisting on improved performance?
Let science help!
Perfecting Financial Services Marketing since 1982
proof - of accurate performance predictions across varied channels, for specific products, and targeted to specific people - informs sustained improvement
The Lazarus Group, LLC
801 W 5th Street #1004
Austin, TX USA 78703