C U S T O M E R   A C Q U I S I T I O N  &   D E V E L O P M E N T  


 We 'control the controllables' of marketing to optimize response to acquisition efforts: cost of acquisition, cost of a dollar revenue and profitability...minimizing risk and increasing predictability.

Strategic Planning - Data Processing - Predictive Modeling and Segmentation - Evaluation Research 

rigorous evaluation research specifies the intended and unintended impacts of each media channel campaign in quantified terms - eliminating guess work 

INForm and take Action 

Evaluate and Optimize

modern data processing and hard-nosed insistence on meaningful data content enables statistical pattern detection that we prove is effective. 


Information & analytics   

Do you know your costs per acquisition for every marketing channel?

Can you accurately forecast the return of a dollar spent on each channel?

​Are you just going through the motions without insisting on improved performance?

​Let science help!​​

Perfecting Financial Services Marketing since 1982

You Can'T optimize

what you don't measure

proof - of accurate performance predictions across varied channels, for specific products, and targeted to specific people - informs sustained improvement

The Lazarus Group, LLC

801 W 5th Street #1004

Austin, TX USA 78703 


Phone:     +1.8318180098

E-mail:  davis5g@utexas.edu